New York Cocktail Company is a ready-to-serve bottled cocktail brand created by some of New York’s most celebrated bartenders. Built with real ingredients and nothing artificial, each bottle captures the quality and pedigree of the city’s cocktail culture in a format designed for modern gatherings.
These beautifully designed bottles are made for the moments New Yorkers know best — long summer afternoons on a Brooklyn stoop, evenings in the park, or anywhere friends and family gather to share a great drink.
AS IS partners with NYCC to highlight the cocktail pedigree behind the liquid while developing striking visual campaigns that place the brand firmly in its natural habitat: New York City. Through bold photography and cinematic storytelling, the work translates the craft of the cocktail world into iconic city moments, from the roofs of the city’s ubiquitous yellow cabs to subway platforms seen by millions of New Yorkers every day.
