AS Is Productions Inc.
AS IS was founded on a simple idea: many of the most exciting hospitality businesses are doing incredible work, but struggle to consistently tell their stories online.
AS IS partners with bars, brands, and creative businesses to lead content strategy and production — developing the ideas, visuals, and storytelling systems that keep audiences engaged. Through thoughtful planning and high-quality photo and video work, AS IS helps translate the energy of a space into compelling digital storytelling that drives awareness, interest, and ultimately people through the door.
We’ve run bars. Built brands. Produced events. We understand the floor, the back office, and the pressure between them. That operational experience informs how we build and run your content system with discipline, not guesswork. The best brands succeed when they consistently engage with their audience, reach new people, and have a simple and clear message. We tell your story, as you would if you had the time.
Originally from Cleveland, Sean O’Connell brings a multidisciplinary background in hospitality, brand advocacy, and systems building. Having lived and worked in Miami, Los Angeles, and San Diego, he’s developed a sharp instinct for what resonates across different scenes, cultures, and communities.
With a creative eye and an operator’s mindset, Sean has led storytelling and content development for brands including Redbreast, Angel’s Envy, Starward Whiskey, and Mommenpop. He now focuses on building content strategies that actually connect; visually, strategically and with intention.
Originally from San Francisco, Stephen Kurpinsky is a lifelong storyteller whose career has been rooted in hospitality. Over the years, he has worked across nearly every corner of the industry — from barista and bartender to bar owner, brand ambassador, event producer, and marketing lead.
Each step along the way has been guided by a simple belief: great hospitality creates lasting memories. Now based in Brooklyn, Stephen founded AS IS to help bars, brands, and hospitality businesses tell their stories through thoughtful content strategy and honest visual storytelling, helping inspired spaces connect with the audiences that make them thrive.
Packages
Choose the Plan That
Suits You the Best
01
Foundation
Start The Engine
A streamlined monthly content system designed to establish a consistent and elevated online presence.
Includes one strategic shoot day per month and structured content planning. From a single shoot, we’ll generate a library of assets designed to support 1–2 posts per week throughout the month.
The focus at this level is primarily photography, with select video content woven in to add movement and depth to your feed.
Foundation is ideal for bars and brands looking to immediately elevate their presence online while beginning to tell their story in a more intentional way.
02
Growth
Add more fuel
Everything included in the Foundation tier, with two shoot days per month to expand the volume and diversity of content.
With additional production time, we’re able to create enough assets to support 2–3 posts per week, along with a deeper library of visuals for stories and ongoing engagement.
This level balances photography and video, opening the door to more dynamic storytelling and greater reach, including the kind of short-form content that has the potential to travel far beyond your existing audience.
03
Full Tilt
Own the conversation
Our most comprehensive partnership for brands that want to fully invest in their digital presence.
Includes everything in Foundation, plus 2–3 shoot days per month and full social media management. We handle posting, scheduling, and maintaining the rhythm of your channels so your team can stay focused on running the business.
This tier is built for operators who understand that controlling the narrative, consistently and at scale, is one of the most powerful tools for building a modern hospitality brand.
