Not every storefront in New York tells the same story. Tucked into an unassuming stretch of Manhattan’s Lower East Side is Prive NYC, a quietly powerful catering and events company redefining what hospitality can look like beyond the restaurant dining room.
The brainchild of chef and sole proprietor Noah Cohon, Prive offers an expansive range of experiences: intimate supper clubs in their beautifully designed brick-and-mortar space, elevated wedding and event catering, private cocktail and spirits education, and even highly unconventional creations, like wedding cakes made entirely of pickles. At its core, the company is built around imagination, craft, and a deeply personal approach to hospitality.
AS IS recently partnered with Prive to capture the ever expanding bar within their space and to create a series of elevated portrait photographs featuring the team behind the operation. These luxury-style portraits give Prive a visual language that highlights the people responsible for bringing their clients’ visions to life, helping tell the story of the creativity and expertise behind each experience they produce.
